You've outgrown your template. Let's build something better.
Your business has grown past what a page builder can do. I hand-code custom websites with 11 years of product design thinking behind every decision — so your online presence finally matches the business you've built.
A website that works for your business.
Custom websites
Hand-coded from scratch. Built to turn visitors into customers — fast, responsive, and designed with intention.
Ongoing maintenance
Security patches, content updates, performance checks. Your site stays fast, current, and working — month after month.
Brand identity
Logo, colors, typography, and guidelines. Everything you need to look cohesive and professional everywhere you show up.
The same design thinking behind $100M in enterprise sales — now working for your business.
I'm Joel — a product designer who builds websites for businesses that have outgrown their templates.
I've spent 11 years designing digital products for companies like Microsoft, Kohl's, and Nationwide. Now I bring that same thinking to small businesses — custom-coded, carefully designed, and fully managed so you can focus on what you're good at.
Simple process.
Serious results.
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We talk
Tell me about your business, your customers, and what you need. No jargon, no questionnaires — just a real conversation about what's working and what's not. By the end, I'll have everything I need to start.
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I design + build
You see your site take shape in real time. I share progress, you give feedback, and we refine together until it's exactly right. One person, one conversation — nothing gets lost.
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You launch
Your site goes live and the relationship continues. Need something changed? Just reach out. I keep things running so you can keep growing.
"Good enough" doesn't have to be good enough.
You built something worth talking about. Your website should do the talking.
A template got you started.
But your business isn't a template. A custom site matches what you've actually built — not what a drag-and-drop builder thinks you need.
Looking good isn't the same as working.
A pretty layout doesn't pay the bills. Conversion-focused design does — every element placed with intention to turn visitors into customers.
You don't have time to deal with your website.
You shouldn't have to. I handle the design, the code, and the upkeep — so your site works for you without you working on it.
Two ways to get started.
Same quality, same service. Pick what works for your budget.
Everything included — design, code, hosting, and ongoing maintenance — for one flat monthly fee. 12-month commitment, then month-to-month.
- Designed and built for your business
- Hosting included
- Unlimited content updates
- Ongoing maintenance + support
One-time project fee — you own the code, you own the site. Add hosting and maintenance from $30/month to keep everything running smooth.
- Designed and built for your business
- Payment plans available
- Scoped to your exact needs
- Hosting + maintenance from $30/mo
Questions? Answers.
How long does a project take?
Most sites go from kickoff to launch in 4-6 weeks. Larger projects with branding can take 8-10 weeks. I'll give you a clear timeline before we start.
What does "custom-coded" actually mean?
Every line of code is written by hand — no WordPress, no Squarespace, no page builders. This means your site loads faster, ranks higher, and isn't limited by what a template allows.
How is this different from Squarespace or Wix?
Those platforms are great for getting online fast. But they use shared templates, load slowly, and charge you monthly forever. A custom site is faster, unique to your business, and you own the code.
What do I need to provide?
Just your time for a conversation and any existing content (photos, text, logos). If you don't have content ready, I can help with that too.
How many revisions do I get?
I don't count revisions. We work together until you're happy with the result. You'll see progress throughout and give feedback at every stage.
What happens after launch?
On the monthly plan, everything is handled — updates, hosting, security. On the upfront plan, you get 30 days of support, then can add maintenance starting at $30/month.
Can I update the site myself?
On the monthly plan, just tell me what you need changed — it's included. On the upfront plan, I can set up a simple content management system if you prefer to make updates yourself.
Let's build something you're proud of.
Tell me a little about your business and what you're looking for. I'll get back to you within 24 hours with next steps.